Often perceived as an indulgence and expense instead of what it should be, an investment, businesses are overlooking the real benefits art can bring to a workplace.

So, what are the benefits of companies owning art and what does it communicate?

Aside from the fact that well-advised purchases can move from company expenditure to being a company asset on the balance sheet, more importantly, artwork says something about a business, its values and its investment in staff. There is strong evidence to suggest that art in the workplace creates an enhanced environment which has a positive, contemplative impact on employees’ well-being and productivity. Evidence also indicates that art contributes to reduced stress and increased creativity and productivity.

Developing an art programme within an organisation is also a fantastic resource for bringing staff together. The process of considering their surroundings in new ways and offering employees the chance to debate and chose art empowers staff, connecting them strongly with their environment and enhances morale.

As it is often said, 80% of a business is your staff, so enabling them to work in empowered spaces makes for a sound investment and provides an alternative platform for really getting to know colleagues better, away from the pressure and tensions of work-related matters. It also sends a positive message to clients and customers that you value that investment in them.

Investment in art also demonstrates that your business values the wider creative industries and understands the positive brand association that can bring. Art can be used as a tool to break the ice with new clients, a way of softening a tense environment and also – in particular with international clients – demonstrates a company’s wider social and philanthropic support for culture.

In a competitive marketplace, where there is a need to distinguish your business from others, art can play a powerful role.

To find out more about bespoke art programmes or securing artworks for your workplace, please visit parapluieart.com or email info@parapluieart.com

Aside from the fact that well-advised purchases can move from company expenditure to being a company asset on the balance sheet, more importantly, artwork says something about a business, its values and its investment in staff. There is strong evidence to suggest that art in the workplace creates an enhanced environment which has a positive, contemplative impact on employees’ well-being and productivity. Evidence also indicates that art contributes to reduced stress and increased creativity and productivity.

Developing an art programme within an organisation is also a fantastic resource for bringing staff together. The process of considering their surroundings in new ways and offering employees the chance to debate and chose art empowers staff, connecting them strongly with their environment and enhances morale.

As it is often said, 80% of a business is your staff, so enabling them to work in empowered spaces makes for a sound investment and provides an alternative platform for really getting to know colleagues better, away from the pressure and tensions of work-related matters. It also sends a positive message to clients and customers that you value that investment in them.

Investment in art also demonstrates that your business values the wider creative industries and understands the positive brand association that can bring. Art can be used as a tool to break the ice with new clients, a way of softening a tense environment and also – in particular with international clients – demonstrates a company’s wider social and philanthropic support for culture.

In a competitive marketplace, where there is a need to distinguish your business from others, art can play a powerful role.

To find out more about bespoke art programmes or securing artworks for your workplace, please visit parapluieart.com or email info@parapluieart.com